Online-to-Offline (O2O) Business Case Studies

How The Mines Mall Used O2OPlatform To Track Audience Data for Remarketing Campaigns

The Mines shopping mall ran an online to offline attribution tracking campaign on social media, collecting audience leads and tracking the purchasing habits of their customers for remarketing.

Case Study 2

Goal

To promote offline food outlets, collect customer data and group audiences into preferences lists for remarketing.

Obstacles

No solution to automatically track and group audiences into remarketing lists.

Case Study 3

A minisite with a discount offer was created. It was then shared on The Mines Mall's social media and offline point-of-sale marketing materials.

Case Study 4

Users receive a unique redemption code & button upon filling their details to claim the offer.

Case Study 5

Discount offer is redeemed at offline in-store by tapping redeem button in front of store attendant.

Various types of audience data recorded and attributed at offline stores. Location & buying preference data of each audience were built into remarketing lists.

21.33%
Lead Submission Rate

84.45%
Mobile Users

59%
Android Users
74.10%
Female Users
Case Study 6

Meanwhile, we have another free report for you, if you are interested.

4 Real-World Successful 
O2O Business Case Studies

Discover how these real brands and companies worked with us and 
ran highly successful O2O campaigns using our solutions

  • How a coffee brand drove 40,000 foot traffic to 17,000 convenience store outlets all over Japan with an astounding 91% of reward redemptions
  • How an international shampoo brand got more than 50,000 customer surveys by giving out samples using O2O marketing strategies
  • How a salad smoothie brand ran a viral O2O campaign that got 10,000 customers on the 1st day of the campaign going live
  • How a sports drink company sent more than 50,000 in-store visits to a large convenience store and collected tonnes of user data

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