O2O has evolved with the growth of technology, allowing more sophisticated omni-channel experience for your consumers. However, this poses many challenges for the retail industry to implement. In the midst of the booming eCommerce industry, there emerges a new mode of electronic business— online-to-offline (O2O) commerce. Despite the huge number of e-commerce volume, it only represents 11.9% of the global retail market. This goes to show that brick-and-mortars have big business opportunities by combining their offline business to web strategies that …
Category: Online to Offline Tracking
In 2017, worldwide e-commerce sales totaled $2.3 trillion US dollars. By 2018, the number surpassed $2.8 trillion, but, this huge number represents only 11.9% of the global retail market. This means, even though many people are already …