Every business person knows that for online marketing to work, they must optimize their content for search optimization engine (SEO). But why is that? How does SEO benefit your business? If you’ve been at a crossroads as to whether your business needs SEO or not, this post will help you decide. Here are the benefits of SEO for every business. 1. SEO Improves user experience(UX) There are multiple ways through which you can improve your website and make the user …
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Internet marketing is the combination of techniques and channels that we use to boost the online presence of a business. These channels, in general, are called types of internet marketing. Different types of internet marketing use …
Everyone can build anything, but if it does not sell, then none of it matters. This is why it is vital to learn how to increase retail sales. Without buyers, you are certain to fail. In the USA, small stores …
How Retailers Can Master the Online-Offline Connection As a retailer, the one question you keep asking yourself is how ads drive offline sales? Many consumers are starting their journey online and ending it in an offline …
As a business person, you have to learn new ways to grow your retail business everyday. We all know after overcoming the fear of setting up a business and launching one, your enthusiasm may start fading …
Facebook marketing has come to stay. Do you know that at least 41% of all small businesses in the world have a Facebook presence? If yours is not part of the statistic then you are late …
Let’s face it, getting people to respond to your promotional giveaway is becoming harder and harder. Since giveaways continue to be extremely popular, every brand is doing it. So what are you doing to set your …
The term “dealership” triggers the idea of your local automotive franchise. Car dealers are administered by the state law, which requires new cars to be sold by an independent dealer. Simply stated, it’s illegal to purchase …
If you are a brick-and mortar retailer, do you feel like you’re losing out to online businesses? Well, you shouldn’t. According to a Garter survey, 98% of marketers say online and offline marketing are merging and …
O2O has evolved with the growth of technology, allowing more sophisticated omni-channel experience for your consumers. However, this poses many challenges for the retail industry to implement. In the midst of the booming eCommerce industry, there …
In 2017, worldwide e-commerce sales totaled $2.3 trillion US dollars. By 2018, the number surpassed $2.8 trillion, but, this huge number represents only 11.9% of the global retail market. This means, even though many people are already …